Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Monday, 1 December 2014

Growing and Measuring Impact: researchers' needs, and experiences of meeting them with Kudos

These are my notes on the UKSG Forum 2014  presentation by Will Russell, Manager of New Technologies and Incubation, Royal Society of Chemistry.

Chart of the Download Activity for “Digital Curiosities” from
UCL “Discovery.” - Melissa Terras
Link to blog post






The RSC and Taylor & Francis are supporting a pilot programme with Kudos, a start-up that provides tools and services to help researchers maximise the usage and impact of their published research articles.

The need for a service like Kudos arises from developments in global academic and research policies that are increasingly calling for evolving interpretations and measurements of 'impact' - used to assess researcher excellence. Publishers already invest editorial, marketing and technological expertise in making research articles discoverable. Kudos will further support this by helping leverage the expertise and social networks of researchers and research communities themselves in order to drive visibility and usage.

http://www.rsc.org/AboutUs/News/PressReleases/2013/Kudos-RSC-launch.asp

RSC use Altmetrics data and display this at article level through 'donuts'. The 'donut' is the chosen visual, infographic style of Altmetrics for displaying data from all the major social media platforms. They allow visibility of this data across different dimensions of scale and time. Among other things, this includes blogs, tweets, shares and pins!
The altmetric 'donut'

Alternative metrics are of great interest and value to the authors, but less so to RSC. The alternative measures of articles don’t necessarily have an impact on RSC as a publishing platform as they are not a measure of scientific correctness or quality. However, these metrics do enable a unique insight for authors into exactly where in the world their work is being discussed and on what platform. This information is instantly, visually communicable to the author.

More and more, social media platforms are becoming a vital link in the discovery chain. Because in large part it requires engagement by authors it is often underutilised. In some disciplines this activity is fostering a two-tier digital divide. See this blog by Melissa Terras Director of UCL Centre for Digital Humanities and Professor of Digital Humanities in UCL's Department of Information Studies who shares her experiences of using twitter to increase the impact of her papers.

http://journalofdigitalhumanities.org/1-3/the-impact-of-social-media-on-the-dissemination-of-research-by-melissa-terras/

It is becoming increasingly important for authors to actively disseminate their research using their social network of peers and more work needs to be done, particularly with regard to appropriate training in building a digital online profile and making best use of discipline specific dissemination platforms.

Kudos is a web-based service that helps researchers, their institutions and funders to maximise the visibility and impact of their published articles. Across the multitude of social channels. Kudos provides a platform for assembling and creating information to help share information to drive discovery, and for measuring and monitoring the effect of these activities. 

This may help researchers who want assistance with increasing usage of and citations to their publications by helping to push papers across a horde of social platforms that forms part of the author’s social network. This could help increase the impact of the research. 

This is particularly true when you consider that a paper may of most relevance (in the first instance) to an author’s personal network, which may take the form of a discipline specific, academic community. An author’s professional network (established and maintained over many years) can be harnessed and exploited by pushing new publications through these channels.

Presently it is only the corresponding authors who get an invitation to sign up to Kudos through RSC. The tool helps by enriching an articles metadata with additional terms that is more suitable to dissemination across platforms like twitter – for example, some article titles would never fit within the 120 character limit.  Shorter titles for dissemination purposes help with discoverability and readability on busy platforms like twitter. 

RSC were quick to point out that in their opinion this is not gaming. This process is increasing the visibility of their papers across the web and to authors professional networks. As a tool, Kudos gives authors the chance to compete quickly and effectively against others who have been utilising these channels to their advantage for some years.

So far RSC have found that only a small group of authors are very engaged with Kudos. This may be indicative of a lack of awareness or training around these issues. It is possibly also a reflection of the varying nature of how communities of practice are fostered and communicate ideas with each other.

Interestingly RSC recently experimented with author the idea of bringing life back to old papers by using these social media channels. The author found by send them out into the global sphere he immediately saw a reflection in his Alternative Metrics scores. This author hopes this shows that his papers are not dead and their use can be extended beyond publication. His view is that article level metrics of this kind should become a normalised measure and part of the portfolio of impact assessment tools.

New life for papers?

Monday, 24 November 2014

Social Media in the library - discovering best practice: findings from the Taylor & Francis White Paper


These are my notes on the UKSG Forum 2014  presentation by Laura Horton and Jodie Bell (Taylor & Francis).




The ‘use of social media by the library’ is a white paper researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media. This is a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches and is available online here:

Many libraries are experiencing a drop in traffic to their static web pages but are seeing much more active engagement with users through the use of social media.

Research methodology for the paper involved several interviews and case studies across libraries of different sizes and types. Some of the top findings were:
  • The fast-paced nature of social media means that short response times are very important to users. If libraries are not able to respond quickly, they should clearly outline a suitable timeframe (immediately visible to the user), which is in keeping with service level agreements. 
  • Presently most libraries only employ a small number of specialist staff to handle social media communications. It is worth considering how to share this knowledge and skills across a larger team to ensure business continuity of the service. It was noted that this method of communication is expected to grow and that team structures may need training to accommodate this change in user behaviour. 
  • The best use of social media was considered to be where engagement through conversations could be demonstrated and it was felt that twitter was an effective tool for this. "Broadcasting" messages alone does not foster engagement with a service or positive relationships with users. 
  • It was noted that it takes time to develop strong communities of users through social media. As the founders of your community you can decide if it will engender a passive or active form of engagement. A more active way of engaging users might be to poll them. Drake University uses a "soapbox" platform that allows library staff and users to pitch ideas, services and promotions.

Being more active means addressing issues that are important to users – quickly and professionally. This issue is compounded by the fact that problems outlined by users and the actions taken by staff are visible to the entire community in realtime.

It's important to post a variety of messages in order to keep your users engaged. This includes using a variety of different media. The use imagery is an effective way to communicate ideas quickly. This format is somewhat changing the way users search for and absorb information online

YouTube is being seen by some as a valuable collection management tool. Local digital collections are not as exposed to the wider web as applications like YouTube. This service can also make it easier to connect different accounts and so can make outputs discoverable to a number of different communities simultaneously.

The role of social media is expected to grow and become a primary means of communication for the future. Many of those who took part expect to see dedicated roles and teams emerging in the future.

Image licensed for reuse on commons.wikimedia.org